Cheryl Einhorn: The Science Of Good Decisions

Despite our lofty intellects, consistently good decision-making is one of the biggest challenges to humans. Cheryl Einhorn developed the AREA Method when she decided to apply science to the art of deciding- the result was a strategic tool used by some of the most powerful organizations in the world. On this episode, Cheryl shares the process that led to developing AREA, and why our increasingly complex modern world demands better decisions.

FOMO: Cheryl Einhorn from AdvertisingWeek on Vimeo.